In 2020, the need for large-scale, long-term, and high-frequency disinfection in medical institutions and other public places across the country during the new crown epidemic period, as well as the public's awareness of home disinfection, have given rise to a huge demand for disinfection products.
The 2020 new crown epidemic has created huge demand for disinfection products
In 2020, the new crown epidemic has spawned a huge demand for disinfection products. As of April 23, 2020, there have been more than 2.5 million confirmed cases worldwide. In order to cut off the spread of infectious diseases in time, medical institutions and other public places nationwide during the new crown epidemic require large-scale, long-term, and high-frequency disinfection. In addition, the public's awareness of home disinfection has also created a huge demand for disinfection products. .
According to data from iiMedia Research, in 2020, 43% of Chinese residents will disinfect their homes at 1-3 times a day or more during the new crown epidemic, and 51% of Chinese residents will disinfect 1-5 times a week.
Demand for disinfection products during the new crown epidemic in 2020
According to iiMedia Consulting's data, the new crown epidemic in 2020 has affected 84% of consumers' purchase behavior of disinfection products, and 49% of consumers have increased their purchases, but the types of purchases remain unchanged.
35% of consumers have increased their purchases and purchases. Among them, disinfectant, hand sanitizer, and alcohol are the most newly purchased items, accounting for 30%, 29%, and 21%. Air sterilizers, disinfection cabinets The purchase of products such as ultraviolet disinfection lamps has also increased, accounting for 20% of the purchased products.
Market price analysis of disinfection products after the outbreak of the new crown in 2020
Affected by the new crown epidemic in 2020, the supply and demand of disinfection products are in a state of structural contraction, and prices have risen. According to data, among the disinfectants purchased by consumers during the new crown epidemic, 34% of products have increased prices by 20%-50%, 31% have increased prices by less than 20%, and 11% have increased prices by more than 50%; consumers bought Among disinfection equipment, 32% of products have a price increase of less than 20%, 28% of products have a price increase of 20%-50%, and 9% of products have a price increase of more than 50%.
Analysis of reasons for short-term supply of disinfection products during the new crown epidemic in 2020
According to the data, in 2020, the national 84 disinfectant production capacity will reach 5895 tons/day, the hand disinfectant production capacity will reach 420 tons/day, and the medical alcohol production capacity will reach 933 tons/day. The overall output is sufficient. However, from the market perspective, since most of the supply-side capacity is large-package products, and the major e-commerce platforms, companies that resume work after the holiday, and individual families during the new crown epidemic have a large demand for small-package disinfection products, short-term disinfection There are still contradictions in the supply and demand structure of supplies.
In addition, iiMedia Consulting's research found that due to the late start of upstream material supply companies, the production capacity of small-package sterilization products could not be effectively released during the surge in demand, and the traffic jam caused by the epidemic made the supply and marketing poorly connected. Inadequate supply has appeared in parts of the country.
Analysis of public opinion data on disinfectants during the new crown epidemic in 2020
The data shows that the Internet word-of-mouth index of "disinfectants" during the system monitoring period was 20.1, and the overall public opinion was negative, mainly around topics such as "protective equipment", "dosage", and "sterilization".
IiMedia Consulting analysts believe that after the outbreak of the new crown epidemic, the supply of disinfectants in the market could not meet demand. Some companies temporarily switched to disinfection products, and some businesses produced and sold inferior products. After these products entered the market, they harmed the vital interests of consumers and caused them. Resistance.
Excerpted from the Internet, some of the above data and content are from the report released by the iiMedia Research Institute, iiMedia Report | 2020 Global Disinfection and Antivirus Product Market Analysis and Development Trend Report. If improper reference is involved, please contact to delete.